Intuition Tattoo
Overview
Our main goal was to create a user-friendly platform that simplifies tattoo care access and streamlines booking, making scheduling effortless for clients and ensuring artists and clients are well-prepared for their visit.
my role
Designer and Developer
User research, thematic analysis, wire-framing, journey mapping, visual and interactive design
The Process
Empathize and Understand
We engaged directly with our community, gathering insights on what they found challenging in the tattoo booking and care process. Through surveys, interviews, and feedback sessions, we uncovered common pain points, such as confusion around tattoo care, difficulty in booking, and the desire for clear artist information.
all bodies welcome: inclusive tattoo experiences
At Intuition Tattoo, our primary goal is to create a welcoming, safe space where everyone can express their unique personality through art that truly resonates with them.
our users: considering the client and the artist
In designing the Intuition page, our user research went beyond just understanding the needs of our clients. We also engaged with the artists of the shop to ensure their insights and perspectives were integrated. By prioritizing their feedback and understanding their requirements for a seamless client experience, we crafted a platform that resonates with both clients and artists, fostering collaboration and trust.
Matching the Vibe
The Style guide: crafting consistency
We developed a style guide inspired by the shop's ambiance and the owner's goals to ensure our website reflects the authentic vibe of Intuition Tattoo.
Screenshot showing Intuition style tile
Design Solutions
Clarify navigation
Our first priority for the Intuition Tattoo website was refining the navigation to reduce user overload and improve responsiveness across devices
Screenshot showing original Intuition Tattoo website navigation
We meticulously crafted a site map and user flow to establish a clear navigation hierarchy, ensuring users can effortlessly find the information they're seeking, elevating their browsing experience.
And used this guideline to create the new navigation bar.
Screenshot showing updated Intuition Tattoo website navigation
tattoo care guide
The online tattoo care was broken down to guide our users seamlessly through every stage of their tattoo journey—the booking process, before, during, and after their appointments. This is our way of building trust with our clients by providing them with all the information they need to care for their new masterpiece.
About Us Page Redesign
We've revamped our About Us page with a focus on clarity and user experience. By minimizing information overload, we've made it easier for users to find key details like contact information and operating hours. Additionally, incorporating an image of our parking lot provides users with a visual guide, setting clear expectations and ensuring a smoother arrival experience.
Screenshot showing Intuition’s Tattoo Care Page
Tattoo inquiries
Last but definitely not least, we spruced up the tattoo inquiry form. We wanted the main call to action to be fun and welcoming, true to the Intuition vibe, and "Let's talk tattoo" felt just right.
Using insights from our chats with users and artists, we crafted the form to gather all the info our artists need, while making it user-friendly. We broke it down into sections, added a progress bar, keeping it clear and simple.
To round it off, we guide users to our tattoo care page, ensuring they're well-prepared for their upcoming appointment with essential information at their fingertips.
Screenshot showing Intuition mobile tattoo inquiry form
The Results
Streamlined Tattoo Care Guide
The improved tattoo care guide significantly boosted user confidence in understanding and following our care recommendations. During testing, we saw a remarkable increase in preparedness among tattoo clients, jumping from 30% to an impressive 75% who felt well-informed and ready for their tattoo experience.
Reduced Calls & Boosted Event Engagement
Following our website's new design testing, we observed a significant decrease in users reaching out via phone for location and hours information. This streamlined accessibility demonstrates the site's effectiveness in providing clear, readily available details. Additionally, we've seen a notable uptick in event engagement, indicating improved user navigation and interest in our offerings.
Increase in online inquiries
The revamped booking system was a game-changer, especially for mobile users. Its intuitive design made scheduling appointments effortless, reducing friction and enhancing the overall user experience. This change increased the online inquiries, reducing the amount of phone calls to the tattoo shop and ultimately streamlining the booking process.
The Future
Continued Partnership: Long-Term Maintenance
We're delighted to share that Intuition Tattoo will be continuing our collaboration with us for ongoing website maintenance. This commitment ensures the site remains dynamic, user-friendly, and responsive to the evolving needs of both artists and clients.
Future Enhancements: Tattoo Education for Artists
Looking ahead, we're gearing up to introduce educational sections specifically designed for tattoo artists. These resources will offer valuable insights, tips, and best practices, elevating the artistry and professionalism within the tattoo community.
